Changes in The Coffee Industry We May See
This seems to be the main topic on everyone's minds lately. In lieu of the pandemic, we are seeing prices increase, access to goods and materials become increasingly difficult, and even the quality of some goods and services seems to be questionable.
So, what does that mean for the coffee industry? While things seem troubling in many other areas, there are a few hopeful predictions for the next year.
Fair Trade America writes that customers will continue to look towards companies that focus more on sustainability. "In fact, more than a quarter of consumers say they always or usually base their purchases on sustainability, which is an increase of 11 points over the last 14 years and up 4 points from 2019." They also expect consumers to sway towards companies who advocate for human rights, companies that promote gender equality, mission focused brands, and transparency! We at Desert Sun find this information to be extremely exciting and hopeful for the next year. Luckily for us, we are pretty well versed in the world of sustainability.
In regards to coffee pricing, I stumbled upon an article published by Olam Specialty Coffees that offered a very interesting perspective. "The truth is, current prices aren’t high, recent prices were just abnormally low". (Link below to read the full article)
In this article, they do an excellent job of breaking down the cost of green coffee since the early 70's. As you can see throughout, the coffee market is a specialty of it's own with a very unique climate and market trends! According to the author, coffee is an agricultural product, and should be thought of similarly as dairy, meat and produce. With that in mind, coffee roasters have to be able to ebb and flow with these changes as well, and that can be seen in an increase of coffee prices. This is something we do our very best to avoid as much as possible, and do so as minimally as possible. So as you see coffee prices increase slightly in 2022, you have the peace of mind that we are doing so to support our small producers and employees. Keep in mind, coffee is STILL cheaper than it has been in the past!
Lastly, we might see a change in how other coffee tastes. According to an article written by Mashed, climate change is posing a threat to the Arabica coffee bean- which has been the most popular and frequently found in most coffees. Because it has been harder to grow successfully, that has also contributed to market prices increasing. Now, farmers are starting to plant more Robusta. This bean, to be frank, just doesn't taste quite as good. If you tend to buy cheaper, store bought and plantation sourced coffees, you might begin to taste the difference soon.
Either way, we at Desert Sun will continue to always give 100% effort to "do the right thing", as we like to say. We are ready for what 2022 might have in store and will continue to provide sustainable, fair trade, high quality coffee to you.
As always, if you have any questions, comments or related articles you find interesting, please comment below!